How we began
From a Saturday night out in Hong Kong to a National University of Singapore Executive MBA program.
Every good idea starts with a night out in Hong Kong, right? Well, as the story goes, my friend Nigel Perera and I, Luigi, were out one Saturday night in Hong Kong, and he says to me, "Do you have your lucky underwear on tonight?"
Perplexed about this concept, because I've got my very average and safe black ones on, he says, "No man, nights like this you got to put on your red, something bright. Makes you feel like Superman!"
While I don't remember everything that happened that night, and I'll plead the fifth, I remember that conversation. And so started the journey of empowering men with the choices of underwear that they put on at the start of the day, any day, or particularly for any given big day, big presentation, big interview, hot date, wedding, and the list goes on.
When I interviewed over 250 men and women, I got the same answers. They were tired of the status quo of boring underwear and socks.
I knew I was onto something.
The fateful day came when our NUS EMBA class was challenged to start a project and sell an item online. This was the chance to give ThunderWear life. Selling the guys on my class the idea of better fitting and boldly designed underwear, I already had customers, without actually having a product.
Production started soon after, development continued, the dogged pursuit of better underwear for men persisted and here we are today.
THE DREAM TEAM
Luigi La Tona - CEO/Founder
Always curious to travel down the path less trodden, Luigi enjoys exploring opportunities to create something from nothing. Adventurously speaking, having taken to the blue skies, deep water, leafy paths, and thriving while being a stranger in a strange land, these adventures have given birth to an enjoyment of learning without fear of failure.
Chelsea Guy - General Manager/Co-Founder
Meet Chelsea – the Canadian dynamo who’s redefining underwear and unapologetically living life out loud. When she's not busy shaking up the intimates industry (one pair of THUNDIES at a time), she’s wrangling her hubby, two mini-mes, and a pair of fluff-tornado labradoodles.
Know her? Of course you do. She's that magnetic force of nature who somehow ends up hosting the party of the season—whether you RSVP’d or not. She’s basically social glitter: impossible to ignore, everywhere at once, and you’ll probably find traces of her for days (but hey, she is the kind that cleans up after herself).
Chelsea’s all about fun — whether it’s jumping out of planes, dancing on tables, or casually conquering a golf course between gym sessions and a well-deserved glass of wine. She's equal parts wild, warm, and wonderfully unstoppable.
Mirah Kamsir - Digital Marketing Associate
Meet Mirah, a 21-year-old digital marketing enthusiast currently leading the marketing efforts at ThunderWear while wrapping up her studies. She’s passionate about creating content that resonates—whether it's engaging reels, memorable campaigns, or copy that makes people smile (or click).
For Mirah, digital marketing is the perfect blend of creativity and strategy, which is exactly what drew her in. While she didn’t know much about men’s underwear at first, let’s just say she’s now seen it all—strictly for work, of course. When she's not crafting content, you’ll likely find her at the gym, dancing at a rave, or planning her next travel adventure. Always learning, always creating.
Fatima Lokhandwala - Digital Marketing Executive
Fatima’s the kind of creative who can turn “meh” into magic. She’s got a radar for what looks good, sounds right, and actually sticks—with a soft spot for stories that make you feel something (or at least laugh a little).
Whether she’s cooking up bold campaigns, writing copy with serious sass, or deep-diving into digital trends just for the thrill, she’s always chasing the next big spark. Curious, fearless, and never short on ideas (or memes), Fatima brings good vibes and big impact wherever she goes.