Welcome back to Briefed by ThunderWear.

This edition, we're tackling Father's Day. But forget the novelty ties and "World's Best Dad" mugs. We're diving into something with more substance. Because if there's one thing more precious than perfectly engineered comfort from The Ballroom, it's time. Specifically, the rapidly dwindling time we get with the old man.

Sound grim? Maybe. But this isn't about guilt trips; it's about a strategic approach to honouring the father figures in your life while you damn well can. We're talking meaningful connections, shared experiences, and maybe, just maybe, finally upgrading his ancient gear.

Strap in. It's time to make Father's Day actually count.

(Estimated read time: 5 min – you’ll want to savour this one.)

Let’s go 🚀 

IINSIDE THIS EDITION

THE FATHER-TIME CRUNCH: Maximize Your Dad-Impact

FOUNDER'S DEBRIEF: Luigi on Savoring (and Surviving) Fatherhood While Running a Biz

NEW BLOOD ALERT: Fresh THUNDIES Collection Has Invaded!

ARTIST COLLAB: The "WYLD Wyllie" by Gemma Alexander

TAKASHIMAYA TAKEOVER: Exclusive Father's Day Bundles & Deals NOW!

PARTNER PLAYGROUND: Anytime Fitness – Dad Bod Kryptonite

VOICE FROM THE TRIBE: The Gift That Sparks an Addiction

THE FATHER-TIME CONTINUUM: Maximize Your Dad-Impact⏳

Let’s start with a dose of sobering reality, the kind that cuts through the usual noise: By the time you’ve launched from the family nest – say, your early 20s – you’ve likely utilized 80-90% of the total in-person time you’ll ever have with your parents.

Absorb that for a moment. The vast majority of your face-to-face hours with the man who taught you [insert quintessential dad skill/bad joke here, e.g., "the art of the perfectly grilled steak" or "his legendary repertoire of three jokes"] are already in the archives. The point here isn't to induce guilt; it's to underscore a potent truth: time is the one non-negotiable, non-renewable asset.

So, with that precious remaining sliver, how do you shift from well-meaning gestures to genuinely legendary impact? Forget autopilot. Consider these high-caliber strategies:

• The Legacy Heist (Operation: Story Archive): Your dad’s mind is a vault of incredible stories, hard-won wisdom, and yes, probably some questionable fashion advice from decades past. Your mission: become his personal historian. Interview him like he’s a living legend (because he is, to you). Record his anecdotes, his perspectives, his laugh. This isn’t just a conversation; it's preserving gold for yourself and future generations.
  

• The Skill Swap Offensive (Operation: Mutual Upgrade): He passed on crucial life skills. Time to return the favor. Help him navigate that new piece of tech that’s baffling him, or introduce him to a podcast you know he’d love. Even better? Ask him to teach you one of his signature moves – that 'secret' family recipe, his uncanny knack for fixing anything, or his particular genius on the BBQ. It’s about shared growth and genuine connection.
  

• The Quality Time Blueprint (Experiences > More Clutter): That standard Sunday call or text on repeat? It's fine, but we’re aiming for impact. Engineer an actual experience. A visit to a craft brewery (Ren Min is calling!), a fishing trip (even if the biggest catch is a good story), tackling a DIY project together. Shared action forges far stronger bonds than passive presence.
  

• The Strategic Gear Upgrade Protocol (Operation: Comfort Intervention): Alright, sometimes a damn good gift is the answer, especially if his daily essentials have seen better decades. That wallet disintegrating in his back pocket? The armchair that’s more sag than support? And, ahem, his underwear drawer – a museum of questionable choices? You know our stance. Upgrading his core comfort items (especially those unsung heroes he wears daily) isn't just thoughtful; it's a masterstroke. If his current undies are a relic, The Ballroom awaits.

Time’s an unforgiving editor. Don’t leave the best chapters unwritten. Make the remaining moments count, with intention and impact.

FOUNDER'S DEBRIEF: Luigi on How Fatherhood Prepares You for (Almost) Anything in Startupland 👨👧👦🔥

We cornered our founder, Luigi La Tona, between prototype testing and (probably) a dad joke marathon, to get his unfiltered take on how wrangling small humans has sharpened his entrepreneurial game.

NEW BLOOD: Fresh THUNDIES Have Invaded

Alright, hold onto your hats (and other garments) – the eggheads in the ThunderWear design lab have been in overdrive, possibly fueled by questionable amounts of caffeine and pure, unadulterated genius. We’ve just unleashed a brand-new collection of THUNDIES so damn bold, so comfortable, they’re practically guaranteed to incite a rebellion against every boring, mediocre pair of underwear cowering in your drawer. This isn't just a refresh; it's a full-blown personality upgrade for your most essential layer.

Prepare for a sensory onslaught of awesome.

They include:

• A nostalgia-fueled power-up with the pixel-perfect "GameBoy" (brilliantly designed by Michelle Schulz, no less!) and the iconic, rocket-powered vibes of "Astro Boy."

• Unleash your inner zen master (or martial arts legend) with the "Lucky Number Koi" and the ever-mysterious "Hidden Dragon, Crouching Tiger."

• Feeling a bit cheeky and want to make a statement? The "Chiquita My Banana" has got you covered (literally, and hilariously).

• And for those who appreciate a bit of intriguing artistry, the "Packaging Polly" is ready to make its debut.

Each pair is a conversation starter, a mood-booster, and an undeniable upgrade to your daily swagger. And because this is ThunderWear, you know they’re all built with that legendary Quick Dry fabric for whatever adventures (or misadventures) your day throws at you, plus the unparalleled freedom and support of The Ballroom.

Listen, your old undies had a good run (maybe). It’s time to make space for the new legends. These are perfect for treating Dad to something he actually wants, or for a strategic self-gift because, let's be honest, you've earned this level of awesome.

[ DIVE IN & CLAIM YOUR NEW FAVORITES – SHOP THE COLLECTION! ] →THUNDIES

ARTIST COLLAB UNLEASHED: The "WYLD Wyllie" by Gemma Alexander (Prepare Your Canv-ass!) 🎨🍑

Your assets deserve to be decked out in actual art. That's why we’ve teamed up with renowned Singapore-based artist Gemma Alexander (@the_ink_tree) to drop the truly special "WYLD Wyllie" print THUNDIES – wearable art with a rebellious streak.

Here’s the lowdown on this masterpiece:

• The Vibe: "Giving art a new canv-ass. 🍑⚡Gemma’s print is engineered to be as wild as your weekend plans yet perfectly chill for the weekday grind. Designed to turn heads and (critically) cradle cheeks with legendary ThunderWear comfort.

• The Journey: From Gemma's "mouse clicks" straight to our "ball-support" engineering, featuring the unparalleled comfort of The Ballroom. The result? A bold statement piece that doesn’t compromise an ounce on feel or function.

Exclusively at The WYLD Shop: This "WYLD Wyllie" print is a unique collaboration and, for now, an exclusive treasure you can only snag at The WYLD Shop (@thewyldshop).

A truly standout gift for a discerning Dad, or a seriously cool way to treat your own "canv-ass" to something extraordinary.

[ CAPTURE YOUR WYLD WYLLIE – SHOP EXCLUSIVELY AT THE WYLD SHOP! ] → https://thewyldshop.com/products/thunderwear-thundies-wyld-wyllie 

TAKASHIMAYA TAKEOVER: Exclusive Father's Day Bundles & Deals DROPPING NOW! 🎁

Alright, Tribe, listen up because this is big. Our deployment at the Takashimaya Men’s Fashion Bazaar (June 4-15 @ B2 TakaSquare) isn't just another pop-up – it's a full-blown Father's Day offensive, and we're coming armed with EXCLUSIVE DEALS you won't find anywhere else!

If you're serious about leveling up Dad's comfort game (or, let's be honest, your own), consider Takashimaya your prime target.

🔥 EXCLUSIVE TAKA LAUNCH: The Father's Day Bundle Pack! 🔥 That's right, we're exclusively launching our brand-new 3-Piece ThunderWear Bundle Packs at this pop-up, just in time to make you the undisputed hero of Father's Day.

• The Damage? A ridiculously good $79.90 for three pairs of pure, unadulterated ThunderWear awesome. (That's a steal, folks.)

But Wait, There's More (Because We Love You/Your Dad): These promos are ONLY available at our Takashimaya Pop-Up:

• Bundle Bonanza: Weaponize your gift-giving (or self-gifting, no judgment) – Buy 2 x 3-Piece Bundle Packs for just $150.00! (Do the math, that's even more awesome per pair).

• The Classic Power Play: Buy any 3 Pairs of individual THUNDIES and score a FREE pair of our legendary SHOCKS! (Yes, free. As in, zero dollars.)

Your Mission Brief:

• TARGET: Takashimaya Men’s Fashion Bazaar, B2 TakaSquare.

• DATES: June 4th - June 15th.

• OBJECTIVE: Secure the best Father's Day gift known to man, exploit exclusive deals, and generally revel in ThunderWear glory. Our team will be on deck to guide you.

   

PARTNER PLAYGROUND: Anytime Fitness – Unleash Your Inner Warrior (No Excuses Accepted)

Alright, let's talk about another kind of "Dad Bod" – the one that's strong, resilient, and ready to tackle anything life (or a horde of sugar-fueled kids) throws its way. Whether you're a dad aiming to keep up, or you're treating your old man to the gift of renewed vigour, a top-notch gym is key. Enter Anytime Fitness Singapore.

These guys aren't your average sweatbox. We're talking:

• Peak Performance Hubs: Consistently snagging "Top 3 Rated Club" status in hotspots like Tanjong Pagar & East Coast. Members rave about the "Great energy and friendly staff."

• Singapore's BIGGEST 24-Hour Club: Their City Hall branch? A beast. Cyclist Greg Hamer calls it the "Best Anytime Fitness I’ve been to around the world." No more "no time" excuses.

• Open All Hours, Zero BS: That 24/7 access means you can unleash your inner warrior whenever the urge (or a gap in your schedule) strikes.

🔥 SPECIAL OPS FOR OUR PURPLE HEROES! 🔥 Anytime Fitness is rolling out the purple carpet for Singapore's heroes in uniform. If you're with the Police, SAF, or SCDF:

• Special Rate: Just $99!

• NO JOINING FEE! This "Purple Heroes" deal is running at their City Hall, Marine Parade, and Tanjong Pagar clubs. Because protecting the nation (or just surviving a triple-shift) deserves a world-class gym without breaking the bank.

So, whether Dad needs a new battleground for his fitness goals, or you do, Anytime Fitness offers the flexibility and quality to get it done. It’s about investing in strength, energy, and that "hell yeah, I crushed it" feeling.

[ FIND YOUR NEAREST ANYTIME FITNESS & UNLEASH THE BEAST ] → https://www.anytimefitness.sg/

VOICE FROM THE TRIBE

For Father's Day, you could play it safe with another golf polo. Or, you could be like Tribe legend April, who's discovered the secret to gifts that start with a "good laugh" and swiftly escalate to "lifelong devotion" (and seriously comfortable undercarriages for her loved ones). She's not just gifting undies; she's curating premium addictions. Her field report:

So, ready to be the source of "good laughs" that turn into "I-can't-live-without-these" obsessions? Whether it's for Dad, your mates, or a tactical self-upgrade for your own golf game... Get 15% off this addictive quality with promo code: TW15 Go to ThunderWear.asia

YOUR TURN!

This edition is about honoring dads and the precious time we have. Beyond the gifts, what’s one truly meaningful way you’ve connected with your father figure, or one piece of timeless advice he gave you that actually stuck?

Hit reply and share your wisdom or a great dad story!