About Us

We’re here to supercharge your day.

The time for boring essentials is over. Over here at ThunderWear, we want to provide bold and beautiful essentials that make every man feel his absolute best, and ready to take on the world. That’s why our THUNDIES & SHOCKS have been designed with your comfort in mind, ready to supercharge your day.

How we began.

You know that lucky underwear thing? The one that gives you swag and sway? Well, we started Thunderwear in Hong Kong, where we wanted to create bold essentials for all body types for that exact reason. We were tired of the status quo of boring underwear and socks, so here we are trying to do better. Slide them on and we know we can put an extra thunder in your step, whether you’re heading to the office, gym, a big presentation, or a great night out.

Feel Like Thunder Down Under, for every body. 

We want men of all shapes and sizes to be able to be comfortable and confident. So, we’re creating essentials that anyone can feel like lightning in. We know that’s a big task, so we are always grateful for feedback to better improve our offerings.

What is The Ballroom?

The Ballroom is ThunderWear's resting place for your most valuable assets. Separating the man from the boys, The Ballroom gives separation and space for extra comfort, all day long.

Sustainability, comfort, and design at our core.

While a work in progress to blend the three, it’s in our core to use responsible sources yet create impactful designs and impeccable comfort for all our products. We know it’s not easy, but the audience knows us best, knows it’s our ultimate goal, to have a net positive impact on the environment and our customer’s well being.