Welcome back to Briefed by ThunderWear. Forget what you learned in history class about wars, empires, and dusty kings. This edition, we're getting to the real story of human progress, the one that's been quietly (and often uncomfortably) supporting mankind for millennia: The evolution of men's underwear.

Yeah, you heard us. We’re taking you on a journey from primitive loincloths to the modern-day engineering marvels that grace your nether regions (or at least, they should be). It's a tale of questionable choices, baffling designs, and the long, arduous road to finally getting it right.

Strap in (securely, unlike your ancestors). It's time for a history lesson that actually matters.

(Estimated read time: 4 min – or roughly 5,000 years of underwear evolution, condensed.)

1. FROM ANATOMICAL ANARCHY TO THE BALLROOM📜

Forget kings and conquests. The real story of human progress can be told through the long, often tragic, and occasionally glorious evolution of the single most important garment ever invented. We’re talking about the gear that protects your gear. Let's take a ride through the timeline of textile-based testicular support.

THE DAWN OF MAN – Loincloth & Hope
A rag of hide, zero engineering, and 100 % faith that no branch will clip the crown jewels. Great airflow; tragic everything else.

Verdict: First draft of “protective gear,” emphasis on draft.

MIDDLE AGES – Braies & the Linen Tyranny
Baggy knee-length bloomers cinched by a cord. Imagine herding cats with dental floss—now wrap it round your waist. Sag or strangle: pick one.

Verdict: The medieval wedgie that wouldn’t quit.

RENAISSANCE – Codpiece, a.k.a. Crotch-Billboard
Padded, jeweled, and louder than a karaoke bar at 2 a.m. Impractical for sitting, perfect for peacocking.

Verdict: Dumb, glorious, undefeated in shock value.

19TH CENTURY – Union Suit & the Rear-Flap of Despair
Full-body flannel onesie with a trap door that never aligns when the chili kicks in. Toasty until you need a pit stop—then it’s button-palooza.

Verdict: Cozy torture device.

20TH CENTURY – The Beige Age
Jockey invents the supportive brief (cheers), then the market floods with scratchy 3-packs (boos). Boxer vs. brief tribal war erupts; creativity flat-lines.

Verdict: Innovation on snooze, waistbands on strike.

RIGHT NOW – The ThunderWear Awakening
Ridiculously soft Modal, waistbands that stay put, and The Ballroom—a VIP lounge for your lads. The freedom of boxers meets the structure of briefs, minus 5,000 years of regret.

Verdict: Evolution achieved; ancestors applaud from the afterlife.

This isn't just about underwear. It's the culmination of history. It's the answer to our ancestors' silent, chafe-ridden prayers. You're welcome.

2. POLLY WANT A PACKAGE? 🦜

After that 5,000-year journey, underwear has finally evolved past being just functional (or a place to stuff your codpiece). Now, it's a canvas for pure, unadulterated swagger. Introducing "Packaging Polly" – one of the most intriguing and artful designs from our new collection.

Tropical parrots, punchy florals, stealth stripes. Loud enough to flex; refined enough for polite company (who will never know, unless you want them to).

This isn't your grandad's tighty-whities. This is a statement.

• The Vibe: Bold, graphic, and mysterious. "Packaging Polly" is for the man who appreciates that great things come in great packages... especially when he is the great package. It's a conversation starter that exudes confidence, even if you're the only one who knows you're wearing it.

• The Engineering: This artistic flair is backed by pure performance. We're talking legendary Quick Dry fabric that keeps you cool under pressure and the unparalleled architectural support of The Ballroom.

• The Result: A pair of THUNDIES that looks like art, feels like a cloud, and performs like a high-end machine.

It’s the perfect example of how far underwear has come: from a necessity to an expression of personal style and engineered comfort.

[ UNPACK YOUR NEW FAVOURITE – SHOP PACKAGING POLLY & THE NEW COLLECTION ] → Trunks - Packaging Polly - Quick Dry

3. EXPANSION ALERT

The popular uprising against mediocre underwear continues, and we've just secured two new strategic outposts for the cause.

You can now find us at:

Cove Collection

• Where: W Hotel Sentosa, 21 Ocean Way, 2nd Floor

• The Vibe: Level up your getaway gear. Because nothing says 'I'm on vacation' like superior comfort while you sip that poolside cocktail.

TheHumbleMan

• Where: 69 Haji Lane

• The Vibe: Your new go-to in the heart of Haji Lane's vibrant chaos. Perfect for the discerning gent who appreciates true craft (and now, killer underwear to match).

More locations, more convenience, zero reasons to settle for less. Go say hi and gear up.

4. PARTNER PLAYGROUND: LOOQAL

Big-box stores are soulless. LOOQAL (Tanglin Mall, #02-111) curates founder-led brands obsessed with People, Planet, and Heritage.

Translation: great products, zero corporate sludge.

It’s a mission we vibe with completely – passion, purpose, and premium quality, all driven by the people who live and breathe their craft.

Your 'In-the-Know' Event This Weekend: Over the Hari Raya Haji long weekend, LOOQAL is giving you a chance to connect directly with this ethos. They're hosting Simran Gupta, the designer and founder of Sian, a brand that masterfully curates Indian designer styles perfect for the Singapore scene. This isn't just a trunk show; it's a chance to meet the visionary, get styled personally, and hear the story behind the designs.

The full deets:

• Who: Simran Gupta, designer/founder of Sian

• What: Trunk show + personal styling

• When: Sat 14 & Sun 15 June, 11 am–3 pm

• Why: Because “unique Indian-designer elegance” beats another fast-fashion tee any day.

Come for the story, leave looking dangerously well-put-together.

[ EXPLORE THE WORLD OF LOOQAL ] → LOOQAL & @looqalofficial

5. VOICE FROM THE TRIBE

After tracing the long, often painful evolution of underwear, we love getting reports from the peak of that mountain. Jonathan L. gets it – modern underwear shouldn't just be 'not bad'; it should be a secret weapon that adds life to your look and feels damn good doing it. But we'll let his... poetic and anatomically precise rating system speak for itself:

"Great underwear. Makes me feel a little unique and less dull when wearing clothes. Superb designs and ones that give a little life to my outfit. They also are super comfortable. I have been wearing 3 pairs for over 3 months and they are still as soft as the first day I wore them. 1 sausage, 2 balls, 3 pairs, 4 me and 5 stars!"

– Jonathan L.  

YOUR TURN!

After that trip down memory lane, we have to ask: What’s the absolute worst underwear style you've ever had to endure? Hand-me-down union suits? Questionable '90s briefs? Or maybe you've got a legendary dad or grandad underwear story?

Hit reply and share your underwear horror stories!

Stay Charged (and Evolved), — The ThunderWear Crew